⚔️ TOVO vs ISS MarketPro Powered by Autus

Written By Louisa Laughton-Scott

Two Very Different Approaches to FCA Data

If you work in financial services sales, marketing or business development, there’s a good chance you’ve come across either TOVO or ISS MarketPro Powered by Autus.

Both platforms are built around FCA regulatory data.

Both help businesses identify regulated firms, understand the market, and target financial services decision-makers.

But the products are solving the problem in very different ways.

🏛️ The Traditional FCA Data Model

Historically, FCA data providers operated around downloadable datasets and spreadsheet delivery.

That model made sense when:

  • Data teams were the primary users

  • CRM workflows were less sophisticated

  • Regulatory data changed less dynamically

  • Sales intelligence tooling was less mature

ISS MarketPro Powered by Autus still reflects much of this traditional approach.

The platform provides large volumes of FCA-related intermediary and market intelligence data, often exported into spreadsheets and downloadable files for analysis and segmentation.

And to be clear — this can be incredibly valuable for large enterprises and analytical teams.

But for modern sales and marketing teams, there are growing challenges with spreadsheet-driven FCA data.

⚠️ The Problem With Spreadsheet-Based FCA Data

The FCA ecosystem is massive.

There are:

  • Thousands of regulated firms

  • Hundreds of thousands of individuals

  • Constant permission changes

  • New entrants every week

  • Continuous role movement

When that information is delivered primarily through spreadsheets:

👉 The data becomes outdated quickly
👉 Teams end up working from static snapshots
👉 Large datasets become difficult to navigate operationally

This creates a common problem:

Sales and marketing teams spend huge amounts of time:

  • Cleaning data

  • Filtering spreadsheets

  • Removing irrelevant firms

  • Updating CRM records manually

  • Re-running the same searches repeatedly

The bigger the dataset gets, the harder this becomes.

🚀 TOVO’s Approach: Live Regulatory Intelligence

TOVO was built around a different philosophy:

👉 FCA data should behave like modern software — not static files.

Instead of downloadable spreadsheet-first workflows, customers always have access to a continuously updated database view.

That means:

  • New firms appear automatically

  • Management changes update continuously

  • Permissions refresh dynamically

  • Market shifts become visible in real time

Rather than buying a static dataset, customers access a live intelligence layer.

💡 Flexible Pricing Built Around Usage

Another major difference is pricing philosophy.

Traditional FCA data providers often operate around:

  • Fixed annual contracts

  • Dataset licensing

  • Bulk data access

TOVO takes a more flexible approach.

Customers always have access to the platform and the latest view of the data.

We primarily charge based on:
👉 The emails customers actually download.

This creates a much more scalable model for:

  • Startups

  • Scaleups

  • GTM teams

  • RegTech companies

  • WealthTech businesses

Especially companies that need flexibility as they grow.

📊 Shared Features — But Very Different Approaches

To be clear, both TOVO and ISS MarketPro Powered by Autus provide core FCA-related commercial data capabilities.

Both platforms include features such as:

  • FCA permissions and regulatory data

  • Company information

  • Contact enrichment

  • Email data

  • LinkedIn profiles

  • CRM export workflows

  • Segmentation and filtering

At a high level, both products help companies identify and target regulated financial services firms.

But the difference increasingly sits in how the data is delivered, maintained and operationalised.

⚔️ Feature Comparison

📁 ISS MarketPro Powered by Autus

  • FCA regulatory data

  • Company and intermediary data

  • Contact enrichment

  • Spreadsheet and export-led workflows

  • Traditional market intelligence model

  • Large enterprise heritage

🚀 TOVO

  • FCA regulatory data

  • Company and contact enrichment

  • Verified emails and LinkedIn profiles

  • Self-serve live database

  • Continuously refreshed data

  • AI-powered natural language search

  • Watchlists and market monitoring

  • Usage-based pricing model

  • Built for modern GTM teams

🤖 AI-Native FCA Data Search

One of the newest areas where the platforms differ significantly is AI.

TOVO’s new AI Mode allows users to query FCA regulatory data using natural language.

For example:

  • “What are the top 10 highest revenue motor finance companies?”

  • “Give me all the investment firms with £50bn–£100bn AUM”

  • “How many appointed representatives does St. James’s Place have?”

  • “Who are the most senior team working at Goldman Sachs?”

Instead of forcing users to navigate complex filters and spreadsheets, AI Mode allows customers to interact with the market conversationally.

This becomes increasingly valuable as FCA datasets grow larger, more fragmented, and more dynamic.

Rather than manually stitching together spreadsheets and exports, users can simply ask questions — and surface highly targeted regulatory intelligence in seconds.

👀 Watchlists & Market Monitoring

TOVO also focuses heavily on ongoing market monitoring.

Our Watchlist features allow customers to track:

  • New market entrants

  • Permission changes

  • Senior management moves

  • Regulatory actions

  • Company filings

  • Team growth

This transforms FCA data from:
👉 A static prospecting tool

Into:
👉 A live market intelligence system

🧠 The Real Difference

The core difference is not necessarily what data exists.

It’s:

👉 How quickly customers can turn that data into action.

TOVO is designed around:

  • Speed

  • Accessibility

  • Continuous refreshes

  • AI-assisted discovery

  • Real-time market monitoring

Rather than static snapshots and spreadsheet-heavy workflows.

That distinction becomes increasingly important as:

  • Financial services changes faster

  • AI accelerates go-to-market

  • Regulatory markets become more dynamic

  • Sales teams need live intelligence, not quarterly exports

🧠 The Bigger Shift Happening In FCA Data

This is not really about “old vs new.”

It’s about how financial services data is evolving.

The market is moving from:

📁 Static datasets
➡️ Toward live intelligence systems

From:

📊 Spreadsheet analysis
➡️ Toward AI-assisted discovery

From:

🔍 Manual filtering
➡️ Toward continuous monitoring

That’s the shift TOVO is designed around.

⚡ Final Thoughts

The FCA ecosystem is becoming increasingly valuable as:

  • AI transforms go-to-market

  • Financial services digitises

  • Compliance expectations increase

  • Precision targeting becomes more important

The winners in this space won’t just have access to data.

They’ll have the best systems for:

  • Understanding it

  • Searching it

  • Monitoring it

  • Acting on it

That’s what we’re building at TOVO.

👉 Explore TOVO: TOVO

👉 ISS MarketPro Powered by Autus: ISS MarketPro Powered by Autus

Louisa Laughton-Scott
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Beyond the FCA Register: The Hidden Data Infrastructure Behind TOVO